Non-Alcoholic Beverage Campaign

In collaboration with Mackenzie A. H, we contributed to all aspects of the project. We divided the work evenly and supported each other throughout. During the brainstorming phase, we focused on creating a non-alcoholic seltzer with nutritional benefits. Our responsibilities included conducting research on seltzers to support our pitch, developing insights, identifying our target audience, designing product packaging, and creating mockups for our promotional campaign.

Our campaign was centered around marketing our product and supporting a cause we both felt would help the community. By aligning our campaign with this cause, we aimed to support the community and raise awareness about the importance of responsible drinking. While we don't have specific metrics to share at this time, we believe our campaign made a positive impact and resonated with our target audience.